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swop 2021 | Launch smart innovation, Implement the dual carbon policy

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 23 to 25 November 2021.

As a member of the interpack alliance, in addition to continuing to exhibit the packaging industry chain, swop will discuss industry-leading keywords with packers, brands, 0EM/ODM, including lightweight, light assets, youth, intelligence, personalization, new materials, new technologies, sustainability, new design trends and other popular topics, sharing packaging cutting-edge concepts and technologies. Premium, innovative, visionary, swop helps winning in the Future!


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interpack alliance

The new label interpack alliance spans all international events staged by Messe Düsseldorf under its Processing & Packaging portfolio. 

The interpack alliance addresses the target groups of food, beverages, confectionery andbakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event.

In addition, successful special topics such as SAVE FOOD and components will also be represented at the trade fairs making up the interpack alliance.